In order to understand what our audience wants to gain from our music video, we have to understand who would be watching it and why they would want to watch it.
We have to ensure that our music video is suitable for the types of people that would watch music videos in the indie-pop genre. We found out who this is by researching the artist, the indie-pop genre, and the different potential audiences. This will ensure that our music video is suitable for the audience and the music genre and that it will have the right impact on those watching it.
We need to keep our audience engaged with the music video and so we intend to follow conventions of the indie-pop genre, but also make it suitable for a variety of different people that will enjoy watching our final product.
